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What is Ford Employee Pricing? Updated for 2019

By Modessa Mamuri on


What does employee pricing really mean? Do Ford employees get discounts? How do I find the dealer invoice price? We will answer all those questions! 

First off, you don’t need to ”know a guy” to get the staff discount. From July to September, all our Ford customers can purchase a new vehicle with below-invoice pricing. This is called Ford Employee Pricing (FEP).

But what does all that mean? Let’s talk more about it below. 

2019 Ford Employee Pricing - Edmonton

What is ‘MSRP’ and ‘Invoice Pricing?'

MSRP (Manufacturer Suggested Retail Price) is a price set by the manufacturer, which in our case is Ford. This price is used by Ford as a way to compare similar vehicle models with different builds and trims. The MSRP for each vehicle is the same for every dealership.

2019 Ford Employee Pricing

For example, let’s look at the 2019 F-150.

  • MSRP: $67,799.


Invoice pricing is the price charged to the dealer to acquire a vehicle. We consider this the wholesale price. The invoice price is what Ford charges us to get a new vehicle into our dealership inventory. This is the cost that appears on the invoice for a single vehicle when it is ordered direct from the manufacturer. As with MSRP, the invoice price is the same for every dealership.

Let’s look again at the 2019  F-150.

  • MSRP: $67,799.
  • Invoice Price: $61,799.

Now that we know the difference between MSRP and Invoice Pricing, we can understand Ford Employee Pricing better. With FEP, you will pay approximately 2% below invoice price.

Let’s go back to that 2019 F-150.

  • MSRP: $67,799.
  • Invoice Price: $61,799.
  • With FEP: $60,563.02.

That’s a total savings of $7,235.98!

Why Can’t I Get Invoice Pricing All Year Round?

If invoice pricing is a good deal, why don’t we do it all year round? The answer is simple. Everything you buy from a store has a retail price. This retail price is called the markup, and it is used to pay for staff, operating costs, etc. If every business started selling products at the invoice price, they would soon go out of business. Let’s examine a more popular product.

The iPhone X.





Apple has to charge a markup to cover other costs and expenses like maintaining their Apple stores as well as the people who make their product accessible.

It Sounds Too Good to be True.

Yes, the deal is very real, and any Google query can tell you that. But here at Koch, we know that buying a car is an investment, and you want the best price possible. We will walk you through the buying process, help you make the right selection, and give you the time to make the right decision. If the price is your main concern, then yes FEP is the best time to buy a new Ford. But this is why Ford Employee Pricing can only happen once a year and our biggest sales event. Think of it as Black Friday or Cyber Monday for Ford vehicles!

Ford Employee Pricing 2019 Edmonton

When Does Ford Employee Pricing Happen?

Ford Employee Pricing starts in July and runs all the way through September. You will have a lot of time to consider which vehicle is right for your lifestyle. Get on board with Ford Employee Pricing! This year, any customer that trades in their currently owned vehicle (when they purchase/lease during Employee Pricing) including customers coming out of their existing lease will get a $1,000 Trade-In Bonus, in addition to Employee Pricing and available rebates. It’s one sweet deal, so if you’re interested, don’t miss out. Contact us at (780) 434-8411 if you have more questions. If you want to look for the truck, car or SUV of your dreams, feel free! Let’s start that journey for your new Ford Vehicle. 

Get Ford Employee Pricing Here









By Modessa Mamuri on